In 2004, Apple brought together more than 1,000 iPhone development team composed of internal staff, began to be classified as highly confidential project under the title “Project Purple”, which includes the designer behind the iPhone Jonathan Ive. At that time Apple CEO Steve Jobs as the iPad tablet computer to deviate from the original focus turned to the phone. Apple’s secret cooperation with AT & T to create a number of hardware and software – then Cingular-AT & T wireless network and give Apple a big investment and the degree of freedom in the 30 months spent about $ 150 million dollars. In exchange, Apple’s guarantee in four years, the iPhone will be sold in the U.S. by AT & T exclusively available.
Apple rejected the approach “design committee” refused for Motorola ROKR E1 production, is a major factor in the successful collaboration with Motorola. Instead, Cingular given the freedom to develop IPhone Apple internal hardware and software, and even pay a small portion of their monthly service revenue (until the iPhone 3G) to Apple, in order to exchange them for four years ending in 2011 U.S. sales of the inner sole right.
January 9, 2007, Steve Jobs in San Francisco‘s Moscone Convention Center Apple’s annual software developers worldwide in 2007 revealed that introduced the first generation iPhone. Two initial models are priced at US $ 499 for 4GB and US 8GB version $ 599, local time at 18:00 on June 29, 2007 is the United States officially on sale, Apple’s sales nationwide Hundreds of Apple fans outside stores to snap up The early line up to buy. Since just after the launch of the iPhone craze and sales of listed triggered response, some of the media as the “God phone.” The first generation iPhone in November 2007 in the UK, France and Germany offer, and Ireland and Austria in the spring of 2008 the sale.
July 11, 2008, Apple sold in 22 countries and territories worldwide iPhone 3, including the original six regions, and ultimately increased to 80 countries and regions. June 8, 2009, Apple announced the iPhone 3GS, along with service contracts is expected in June, late July or August launch. June 19, 2009 began in the United States, Canada and major European countries launched. Many future challenge for the iPhone costs, 40% of them with family households with family income of more than US $ 100,000, the internal structure of the first-generation iPhone 3GS is similar, but adds some modules, such as 3G networks, assisted global positioning system and so on.
The first generation iPhone back is made of aluminum with a black plastic material, iPhone3G and iPhone 3GS back in full plastic manufacturing, to enhance the ability to receive GSM signals. Color, iPhone3G has 8GB black version, 16GB black and white there are two options; while the iPhone 3GS no matter how much capacity there are two colors to choose from. iPhone 4′s front and back made of aluminum silicate glass, stainless steel around the sides to use as antenna, just launched in June 2010 when only black version, 2011, 10 months after the April, only the white version.
2009, Apple reached an agreement with China Unicom, China Unicom has the right to sell iPhone in China, October 30, China Unicom version of iPhone 3G officially opened in Beijing The Place for sale, there are nearly 300 pre-opening advance consumer queuing at the door.
June 7, 2010, Steve Jobs announced at Apple’s annual software developers worldwide in the iPhone 4, and soon after the launch to get a positive evaluation, these comments are from some critics such as David Pogue, and Hua Temo BLOOMSBURY grid. iPhone appeal to different ages with family of all ages, in addition to consumers, it also for commercial purposes. iPhone 4 users have to time to reflect the lower left holding the phone, the phone conversation quality will decline or disconnection occurs, it is called “antenna gate” incident, even during the American accrediting body – “Consumer Reports “that the iPhone 4 has a hardware design flaw, it is not recommended that consumers buy, so that the reputation of Apple’s move dealt a heavy blow, the signal in order to solve this problem, Steve Jobs announced at the press conference reporters the United States will receive a free iPhone 4 users phone protective sleeve.